At our firm, we’ve seen it time and again: when HR breaks down, the numbers suffer. Payroll gets messy, compliance costs creep in, hiring mistakes burn cash — and profits vanish.
As accountants and CFOs first, we realized something important: our clients couldn’t afford financial strategy if HR wasn’t under control.
That’s why we launched our Fractional HR Service. It’s a ready-made, out-of-the-box solution that ties your people processes directly to your financial health.
We’re already in your books. We know your payroll costs, your headcount trends, and your margins. By combining that insight with hands-on HR support, we give you one integrated solution that saves time, reduces risk, and protects your bottom line.
Yaylin is an accomplished operations leader with an MBA from the University of Miami. She has a strong track record in operational efficiency, strategic planning, and people-focused leadership. Balancing structure with innovation, she streamlines processes and empowers teams for sustainable success.
Yaylin, our Head of Operations, is a proud Cuban professional who speaks both English and Spanish. With her leadership, our firm is truly bilingual — making it easier to connect, communicate, and serve a diverse community of business owners.
With more than a decade leading operations at Petland Florida, an MBA from the University of Miami, and hands-on experience supporting companies like KashKick and our Fractional CFO clients, Yaylin combines proven leadership with the practical know-how to keep HR and operations running smoothly.
Starter Package
For small businesses that need the basics covered. Includes payroll processing, compliance checks, and essential HR support—without the overhead of hiring in-house.
Growth Package
Designed for growing companies. Adds strategic HR planning, onboarding support, and policy development to ensure your team scales smoothly.
Premium Package
Comprehensive HR + finance support. Includes everything in Growth, plus compliance, employee training, and custom solutions aligned with your CFO strategy.
Bette Hochberger, CPA, CGMA Founder & CEO
Yaylin Martinez, MBA
Head of Operations
Jose Hernandez
Controller
Jordan Guthrie
Director of Client Success
Kaylee Adams
Marketing Manager
Nick Giannavola
Tax Accountant
Your business deserves HR that scales with your vision. We’ll align your people strategy with your financial goals from day one.